Building your brand awareness and connecting with potential customers is a tough feat for any business. There are so many marketing options to choose from and deciding what’s best for you, at a price that seems fair, can sometimes feel overwhelming.
Boosting your brand awareness through a compelling press release is a cost effective tool to reach lots of potential customers and a great way to share something newsworthy.
So, what do you write about?
Are you an expert in your field and have some unique advice to share? Do you have an interesting, newsworthy back story? Are you doing something topical right now or have lately achieved success? Have you recently released a new product or service?
These are all great reasons to write a press release to boost brand awareness. As well as your main subject copy be sure to include a brief introduction to the business as well as some company information at the end. This could include what your key products or services are, what year you were established, what products or services you offer and where you are based.
How do you grab a journalists attention?
Here are my top 5 tips to make yourself stand out:
Who do I send the press release to?
Where is your target audience going to consume information? Are you looking to target trade or consumer press or both? Is your content relevant for local or national coverage?
Put together a press list and consider if the following are right for you:
Don’t forget about your own media channels. Ensure that you include your press release on your website, perhaps as part of a blog, and share across your social media channels. If you have an email database adapt your press release into a newsletter.
Still not sure where to start?
Here is an example case study to help inspire you in your press release writing and distribution. If you still need a hand please get in touch to see how I can help you. I also offer a digital product creation and promotion service. Let me create for you an ‘added value’ digital item you can share with customers. As part of the service I will also write and distribute a press release to help promote it.
York Mumbler is a comprehensive website intended to make life easier for parents in York. It covers everything you need to know from pregnancy through to teens. Since lock down began on the 23rd March York Mumbler owner, Emily Pickard, had to make significant changes to her community based website to meet the needs of parents in York.
I crafted a press release for York Mumbler to ensure as many parents in York had access to the FREE resources and up to date information about changes in the local area following the Coronavirus outbreak.
The press release included links to the FREE downloadable resources, information about new sections and blogs on the website and key information about local changes. It also included a quote from Emily about the challenges home schooling had brought and how the business had to adapt in the current situation.
As well as helping parents in York, Mumbler also acts as a platform for local businesses to advertise their products or services. The press release was therefore also used to promote these services which includes a free option for all.
The final result… Coverage on That’s TV York! we received 1,900 views on launch day.
Holly Davies – Yorkshire brand Stories