When is it the right time?

This question is present in our lives constantly, both in our business and in our private lives.  When should we buy a house, have a child, get married, change jobs, go back to full time education, whatever it might be, timing is always a factor.


I’ve been going through some timing issues recently and I thought I would share them with you, in my first blog for MPWR.


I left my job of 17 years at the end of 2019, to set up a business and start a new adventure.  The time felt right, given that my youngest daughter was now in school and I had a bit more freedom, both personally and financially.  I was due to start it on 30th March (I didn’t want to jinx it by starting on April fool’s day!).  And then the Corona virus hit, schools closed, we were locked down, and it no longer seemed like the right time to launch a business.


My confidence evaporated, why would anyone think I could help them?  I haven’t even started running a business yet, what do I know?  How can I possibly help other small businesses owners with their marketing, when I have no idea what they are going through?  I panicked, I had no job, no income, my redundancy money had dwindled significantly, and I didn’t qualify for any of the government support as I hadn’t even started trading.


I wallowed for a couple of days, cried a lot, drank a little too much, and basically felt sorry for myself.  My husband told me not to worry, and we would be ok, but I still felt really down.  And because of all of these feelings, I couldn’t think straight and definitely couldn’t focus on my business.


I decided to put off my business launch for a while, and focus on getting to grips with our new life.  Home schooling, Easter holidays in the back garden, 2 kid’s birthdays, and lots of family video calls! was certainly different to what I’ve been used to.  It was during this time, that I started to take some action.  I drew up a new ‘corona budget’, took a mortgage holiday, and worked out that we would be ok for the next few months if I didn’t earn any money.


During this time, I tried to put things into perspective.  I came across this infographic on Facebook that really resonated with me.  I realised that everyone was going through their own crisis and I wasn’t unique in what I was feeling.  I had been in the survival stage, and I could see some of me in the acceptance stage, which made me feel better. I’m now happy to say that I am bridging acceptance and growth and no longer see myself in the survival phase.


So here I am launching my new business at a time that isn’t ideal for many reasons, but I’m feeling a lot more positive, and I’m looking forward to the future, both during and after this pandemic.


I also decided it was the right time to join the fabulous MPWR group (not least because its free until October!). This isn’t the kind of blog I imagined I’d be writing to be honest, but I thought it would might resonate with some of you at this weird time.

If you  have some time to spend focusing on your marketing, take a look at my Facebook page https://www.facebook.com/Haloeffectmarketing/.  I specialise in supporting small businesses with their marketing strategy and planning, as well as reviewing current activity and how it can be improved.  I offer a free 30-minute consultation, so give me a shout if you think I might be able to help you.
Thanks for reading, and wishing you all the best at this weird time xxx


Angie Downs, Halo Effect Marketing


Contact Details

Email: angie@haloeffectmarketing.co.uk

Phone: 07788542597


  • Financial Advisor - Natalie Dobson
    12th May 2020 at 10:06 am

    Well done! The company I work for opened its doors on 2nd April 2020, I banked my career by leaving a firm and joining a new firm a few weeks before the pandemic started. I couldn’t turn back (not that I wanted too) but the unknown is scary. We’ve used that ‘fear’ to push through and become a working business despite the world chaos. If we can open a business during lockdown we can overcome anything. Keep going!

  • Anna Phillips
    9th June 2020 at 1:50 pm

    Hi Angie. How brave! It’s terrifying isn’t it?! I’ll take a look at your Facebook page. I may need help!

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